Customer Communications News

Latest Customer Communications News

• Companies 'need to think of all the ways to reach individuals'

  8 January 2010

  Companies must think about all the marketing options available to them when developing customer communications strategies, one industry expert has adv...

• Language 'is vital' in maintaining customer loyalty

  7 January 2010

  A marketing and communications expert has stated that many companies are failing to understand the vital role that language plays in establishing long...

• Email communications 'must be interesting and engaging'

  6 January 2010

  Marketing emails need to stand out if they are to get the attention of consumers, one specialist in the sector has commented.Tink Taylor, Managing Dir...

• Organisations 'need to examine integration in communication channels'

  5 January 2010

  Communications channels such as social media and email should be integrated to create an effective dialogue with consumers, a marketing specialist has...

• Call centres 'need to challenge perception of poor customer service'

  16 December 2009

  Consumers frequently complain of long waiting times and sub-standard communication by staff when asked about many organisations' contact centres, it h...

• Common customer view 'needed across organisations'

  15 December 2009

  Ensuring that every employee in an organisation has a common view of customers and their expectations is essential if the company is to develop an eff...

• Social media 'boosts customer communications'

  14 December 2009

  Social media offers companies a new and potentially lucrative way to engage with their customers, it has been claimed.Writing for stuff.co.nz, Nick Ch...

• Marketers 'need to converse' with consumers

  10 December 2009

  Marketers need to brush up on their communication skills in order to better converse with their customer base, an industry specialist has asserted.Jas...

• Managers 'play vital role' in CRM success

  9 December 2009

  Implementing a new customer relationship management (CRM) system in an effective manner can largely be facilitated through a strong management approac...

• CRM systems 'vital' for marketers

  8 December 2009

  Companies that use customer relationship management (CRM) solutions can glean many benefits from the technology, an industry expert has asserted.James...

• Social media 'offers long-term customer relationships'

  7 December 2009

  Companies need to be patient when it comes to seeing a return on their investment in social media, a consultant has advised.While social media campaig...

• E-commerce organisations focusing on online customer loyalty

  4 December 2009

  Many e-commerce organisations are focusing their efforts on retaining existing customers rather than relying on new business to generate revenue, a ne...

• Businesses taking a "collaborative" approach to customer communications

  2 December 2009

  Businesses are changing the way in which they approach customer interaction to view it as a more collaborative process.According to an article publish...

• Departments 'must collaborate' to make technology work

  1 December 2009

  Customer relationship management (CRM) systems can be highly effective but in order for employees to get the most out of an organisation's technology,...

• Email 'an integral part' of marketing strategies

  26 November 2009

  As the recession has eaten into marketing budgets across the board, companies are increasingly looking for cost-effective customer communications solu...

• Businesses to spend more on email marketing in 2010, report finds

  20 November 2009

  A new report has found that almost three-quarters (70 per cent) of marketing professionals expect expenditure on email marketing to increase in 2010.R...

• Social media marketing 'can strengthen customer loyalty'

  18 November 2009

  Social media has become a part of everyday life for many people around the world.Marketers who want to successfully engage with consumers in this demo...

• Customer retention 'vital' to deliver ROI

  17 November 2009

  Customer service and retention are becoming increasingly important to businesses that are looking to reap high returns on their investment (ROI), an i...

• Live agents and email rate highest in customer satisfaction

  16 November 2009

  Levels of consumer satisfaction were highest in relation to email communications and dealing with live agents, according to recently published researc...

• Increase in customer churn 'concerning' for UK businesses

  12 November 2009

  One in four UK consumers has ended a relationship with company due to poor customer service, according to a new survey.The data shows that rates of cu...