Latest Industry News
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Boiler scrappage scheme 'could help households save on bills'
8 January 2010
Any household that successfully applies for the government's boiler scrappage scheme could make substantial savings on its heating bills, it has been ...
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Companies 'need to think of all the ways to reach individuals'
8 January 2010
Companies must think about all the marketing options available to them when developing customer communications strategies, one industry expert has adv...
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Electricity prices "set to soar"
7 January 2010
Electricity prices are likely to increase dramatically over the next ten years, according to GMB, the largest union in the gas industry in Britain.Nat...
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Language 'is vital' in maintaining customer loyalty
7 January 2010
A marketing and communications expert has stated that many companies are failing to understand the vital role that language plays in establishing long...
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Email communications 'must be interesting and engaging'
6 January 2010
Marketing emails need to stand out if they are to get the attention of consumers, one specialist in the sector has commented.Tink Taylor, Managing Dir...
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Gas bills 'to remain constant'
6 January 2010
Consumers are unlikely to see their gas bills increase over the next few months, despite the rising demand for the natural resource, the Daily Telegra...
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Organisations 'need to examine integration in communication channels'
5 January 2010
Communications channels such as social media and email should be integrated to create an effective dialogue with consumers, a marketing specialist has...
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Utility companies criticised over light bulb mailers
5 January 2010
Which? has criticised utility providers in the UK for sending out free energy saving light bulbs to consumers and adding the cost to household bills.A...
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British Gas launches meter reading iPhone app
16 December 2009
A new application for the iPhone has been launched by British Gas to help its consumers remove the need for estimated bills.The Meter Read App allows ...
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Call centres 'need to challenge perception of poor customer service'
16 December 2009
Consumers frequently complain of long waiting times and sub-standard communication by staff when asked about many organisations' contact centres, it h...
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Common customer view 'needed across organisations'
15 December 2009
Ensuring that every employee in an organisation has a common view of customers and their expectations is essential if the company is to develop an eff...
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Europe 'is leading the way' with smart grids
15 December 2009
European countries are leading the way when it comes to introducing smart meters and developing smart grids for power, new research has found.Market a...
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Smart grids 'will give consumers more choice'
14 December 2009
The Department of Energy and Climate Change (DECC) has stated that the point of smart grids is to offer consumers a greater level of choice when it co...
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Social media 'boosts customer communications'
14 December 2009
Social media offers companies a new and potentially lucrative way to engage with their customers, it has been claimed.Writing for stuff.co.nz, Nick Ch...
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Investing in renewable energy 'could reduce bills'
11 December 2009
People who invest in renewable energy solutions, such as solar panels and wind turbines, in their homes may be eligible to receive money from the gove...
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TransPromo 'can have a major impact on marketing'
11 December 2009
TransPromo can bring significant benefits to customer communications but does not increase marketing costs significantly, according to Konni Hofericht...
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Chancellor announces additional funding to help reduce energy bills
10 December 2009
Chancellor Alistair Darling yesterday (December 9th) promised extra funding to help some of the UK's poorest households to reduce their energy bills.I...
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Marketers 'need to converse' with consumers
10 December 2009
Marketers need to brush up on their communication skills in order to better converse with their customer base, an industry specialist has asserted.Jas...
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Managers 'play vital role' in CRM success
9 December 2009
Implementing a new customer relationship management (CRM) system in an effective manner can largely be facilitated through a strong management approac...
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Water review calls for increase in meters
9 December 2009
More water meters should be introduced to British households, a review of the water charging system has concluded.The report, which was released on De...
